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CULTURE CAMP 2026
Discover what
lights you up.
Coming September 2026. A new Squad Goals experience for athletes of all ages, at every stage of the journey.
Sport celebrates what you do.
Culture Camp celebrates who you are.
Culture Camp is built for athletes who know there is more to them than performance — and are ready to explore what that “more” could become. Across the experience, you will get the chance to discover new passions, unlock creative confidence and step into worlds you may never have connected to your own story before.
From fashion, music production, DJing and vibe coding, to learning how to create like a creator, Culture Camp is designed to help you explore the ideas, interests and skills that sit beyond sport. Expect fringe experiences, intimate talks, panel discussions and cultural moments.
A new Squad Goals experience for athletes at every stage of the journey.
Culture Camp is built for athletes who know there is more to them than performance — and are ready to explore what that “more” could become.
Across the experience, you will get the chance to discover new passions, unlock creative confidence and step into worlds you may never have connected to your own story before. From fashion, music production, DJing and vibe coding, to learning how to create like a creator, Culture Camp is designed to help you explore the ideas, interests and skills that sit beyond sport.
"It's never too early, and never too late, to learn more about yourself."
Expect fringe experiences, intimate talks, panel discussions and cultural moments — from 3x3 basketball to conversations with people building, creating and owning their next chapter. Because it is never too early, and never too late, to learn more about yourself.
CULTURE CAMP | MANCHESTER 2026
UNLEASH YOUR CREATIVE DNA
Sport celebrates what you do.
Culture Camp celebrates who you are.
Expect fringe experiences, intimate talks, panel discussions and cultural moments — from 3x3 basketball to conversations with people building, creating and owning their next chapter.
A new Squad Goals experience for athletes of all ages, at every stage of the journey. Culture Camp is built for athletes who know there is more to them than performance — and are ready to explore what that “more” could become.
Across the experience, you will get the chance to discover new passions, unlock creative confidence and step into worlds you may never have connected to your own story before. From fashion, music production, DJing and vibe coding, to learning how to create like a creator, Culture Camp is designed to help you explore the ideas, interests and skills that sit beyond sport.
Culture Camp is designed for those ready to champion their own stories and unlock their next chapter.
Athletes and agents can register interest here.